Creating Useful Content Calendars

You’ve spend a good amount of time crafting lots of perfect content. Now it’s time to share it on each of your social media platforms. If you don’t have a strategy to organize and schedule your content, you may be feeling overwhelmed and stressed about getting it out to your audience. Creating content for your social media campaigns is one thing; trying to figure out just how and when to share it is another. This is where a content calendar comes into play—and we’re not talking about where you write “Share blog post today!” on that old-fashioned full-sized desk calendar. Nope. We’re talking about a calendar that helps you track all your content and schedule when to post it.

Let’s clarify that there is nothing wrong with a pen-and-paper calendar. You can definitely use one of those. Our goal is to help you create a calendar—whether it be something you can write on or something you can type in—that will help you become more organized in scheduling that awesome content you’ve created. Our tips here are geared toward building a calendar in spreadsheet format, but you can adjust the information for whichever type of medium fits your calendaring needs.

There are several content calendar templates available on the web. The trick is to find the one that’s perfect for your business. While we can’t say which one will work for you, we can highlight the things we feel are most important and useful to include on your calendar. You’ve worked hard on that content—let’s organize it and get it shared!

Determine Your Content

Because each business is in some way unique, your content and how you present it will be unique as well. Some of the ways to share content will work great for you; some will work better for others. There may be some you don’t ever use. The key—whatever methods and however many you use—is to organize them by content type. That way you get a big-picture view of what you’ll need to create and share each week, month, and year.